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This site had the following in the web page, "Provides accurate marketing and customer reporting that is both affordable." We observed that the web site stated " Based around and including the foundations of algorithmic attribution modelling." It also stated " Lucy finds you on a price comparison website whilst riding the bus. But reaches her stop before completing a quote. A few days later, Lucy sees your banner advert whilst surfing the web. This time, she decides to get a quote. Lucy decides to take a little time to make a decision. She creates a bookmark, for later. There, she completes her purchase."